This Is Not America. Why Wal-Mart left Germany
By Harald Schultz Source: http://www.atlantic-times.com/archive_detail.php?recordID=615 U.S. retail giant Wal-Mart failed to get a foothold on the German market - first and foremost because management didn't take into account German consumer habits. German retailers could have been forgiven for panicking when Wal-Mart first arrived in Germany. They probably felt like ants about to be trodden on by an angry giant. But nine years on, the giant turned on its heel and disappeared. "TextilWirtschaft," Europe's leading trade publications for textiles and clothing, described the fiasco as "Wal-Mart's Waterloo" in a reference to Napoleon's bitter defeat against Prussia and Britain in 1815. But what on earth made the giant capitulate? When Wal-Mart decided to expand in 1996, its managers saw Germany as a promising market. Europe's largest market is home to 82 million - far more than in England, France and Italy which each have a population of 60...